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Swann Security - Melrose Hill

The brief was to create a positive-message, security camera product and brand ad. The brand DNA is subtly defined in copy and visual story - calm suburban, loving family. The location defines an aspirational but 'within reach' story. Use of drone, macro product shots and motion graphics adds production value and maximizes visual and informational impact. This is the key media asset in the Audible Gasp Media Suite, comprising long-form video (in-store and online), branding ads (paid media), and product videos, as well as INSTAGRAM, TIK TOK et al, and all social and still images for web and print. This maximizes ROI on a given shoot.

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​Swann Security -  'Trust' 

From the online branding campaign comes a softening of the category image - people first, in their own lives, telling authentic stories from the American heartland...Cleveland, Texas, upstate New York, Georgia. Reflective of a diverse country, this ad encapsulates the sweeping, emotive brand ID.
Family, love, safety. 
(250k views on YouTube)

Swann Security - Branding campaign 

This is from a consumer-facing brand campaign run nationally via Google/Youtube network. This category is perfect for maximizing the specificity of ad targeting, and combined with the increasing willingness of people to buy from handheld devices is a potent sales tool. This continues to bring Swann out of the narrow security category, and into the broader tech and lifestyle categories. The strategy is to use the words of the consumer to define the core brand messaging. Stable, dependable, with a focus on consumer experience.

​Cotton On - Party Time

Cotton On is Australia's largest retailer, with stores in the thousands and revenue in the billions. A global fashion giant, AudibleGasp has produced over a dozen campaigns, including this one, featuring Supermodels Gigi Hadid and Erin Heatherton, with rising star Scott Eastwood. Shot on location in NYC.